Learn how we helped Hi-Tek Powder Coating establish a professional online presence — recreating their logo as a high-resolution vector, developing custom brand elements, and building a brand new website that automates their quote process and drives visibility in a competitive local market.
The Challenge
Hi-Tek Powder Coating came to us with an old logo file and only a Facebook page. Their competitors in the area all had websites, and they knew they needed an online presence for visibility, validation, and to increase sales.
Without a website, potential clients searching for powder coating services locally couldn't find them, validate their work, or easily request a quote. In a competitive trade industry, the absence of a professional online presence was costing them business.
The Tools
Squarespace
Adobe Photoshop
The Process
We started by addressing the most fundamental issue — their logo. The existing file was low resolution and couldn't be used professionally across print or digital applications. We recreated it as a high-resolution vector, preserving the equity they had built while making it truly usable.
From there we developed a brand guide and custom brand elements to give their marketing materials a consistent, polished look before moving into the website build.
The new Squarespace website was built to do three things: explain their services and processes clearly, showcase past partnerships and the types of powder they work with, and make it easy for potential clients to request a quote. A custom quote request form puts leads directly in their inbox — removing friction from the inquiry process and allowing the team to follow up efficiently.
The Result
The website allowed Hi-Tek to automate parts of their quote process, streamline efficiency, and gain visibility in a competitive local industry where they previously had none.
Professional online presence — now competing alongside established local competitors
High-resolution vector logo usable across all print and digital applications
Custom brand elements for consistent, professional marketing
Quote request form automating the client inquiry process
Service and process pages building instant credibility with potential clients
Showcase of past partnerships and powder types supporting sales conversations
